MEDIAMATH
SENIOR MANAGER, GLOBAL CREATIVE
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Visionary for MediaMath's in-house creative team, managing company brand globally, leading ongoing development of brand guidelines/style guide, ensuring appropriate understanding and execution throughout the company
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Collaborate and brainstorm with the sales team on projects for clients such as Havas, IBM, T-Mobile, AT&T, Macy's, Staples, Bank of America, HomeDepot, Johnson & Johnson, Walmart and Nestlé
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Managed creative process for company re-brand from concept to production across all marketing media including logo design, presentation templates, website visuals, digital and print advertising, email, video, and events of all sizes
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Internal and client-facing event support including Cannes Lions, CES, Advertising Week, Team Summits
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Display booths, Landing page design, Collateral day-of items, Presentation Design, Webinar Design, Video creation
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Video design: pre and post-production
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Internal Communications, Sales Training, Marketing videos
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REAL CONTENT MEDIA GROUP
DIGITAL MARKETING MANAGER, CREATIVE DIRECTOR
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Owned and created company identity through logo, web, print, social media, and presentation design
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Built and lead creative marketing strategy for RealFootballNetwork.com and HealthStylesNetwork.com
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Designed and deployed social media plans for Twitter, Facebook, Instagram, Snapchat, Facebook live with comparison analysis using Google Analytics while managing a social media team of five people
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Created marketing materials using Photoshop, Illustrator, InDesign, and Powerpoint as sales enablement tools to launch company sponsorship, partnership, or content collaboration with Amazon, Yahoo, Fios, Draft Kings, NESN, Margaritaville, and SiriusXM Radio
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Managed partnership with Jimmy Buffet's Margaritaville including advertising design, social media promotion, giveaway collaboration and weekly email campaign
OWNER/PRESIDENT
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Designed and developed CarolineJamesNY.com to showcase invitations, menus, programs, place cards, etc.
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Generated leads to expand database of clientele through bridal shows, networking events, social media, WeddingWire World.
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Product design conducted through Photoshop, Illustrator, InDesign and distributed on CarolineJamesNY.com and Etsy.com
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Created business plan to execute marketing strategy through social media platforms
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Featured on StyleMePretty.com, MarthaStewartWeddings.com, TheWeddingChicks.com, TheKnot.com, WeddingWire.com, BRIDES.com and GreenWeddingShoes.com
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Worked closely with clientele to create customized bridal visionary boards
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Established price guideline through competitive analysis and cost of goods
PUBLIC RELATIONS MARKETING GROUP
JUNIOR GRAPHIC DESIGNER
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Collaborated closely with clients, vendors and contractors to deliver powerful marketing plans to increase brand awareness and revenues
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Created a visual identity for clients that successfully portrays continuity and enhances recognition: logo creation, stationery, customized social media, print and web projects
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Managed fulfillment including printing quote exploration, proof approval and inventory control
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Provided conceptual thinking for lead generating campaigns through direct mail, email and promotional products
VOLUNTEER
AWARDS
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30 Under 30 Long Island Nominee
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Brides Choice Award 2015
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Moxxie Network Outstanding Logo Design
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Academic Excellence Award
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Outstanding Graduate Award
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Academic/Involvement Scholarship
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Best of Long Island Award - Student Category
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Big Brothers Big Sisters, NYC
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Young Professional Committee
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Adopt-A-Family Committee
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Big Night Out Gala Committee
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Rising Tide, TogetherTuesday NYC
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Habitat for Humanity
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Christian Children’s Fund